I saw a post recently on a job site. "What is the role of a product designer? I find myself intrigued to uncover what the role entails. Is it design? Is it management? Is it research? Does everyone define the role in the same manner? Anyone have thoughts on this?” The first answer back was "It’s a bit of everything”
In Wikipedia’s entry for product design it says "Due to the absence of a consensually accepted definition that reflects the breadth of the topic sufficiently, two discrete, yet interdependent, definitions are needed: one that explicitly defines product design in reference to the artefact, the other that defines the product design process in relation to this artefact.”
So it’s a difficult discipline to define then! Let’s have a go at defining it here in 2021.
Product design is broadly speaking the effective generation and development of ideas through a process that leads to new products. But it’s more than this. It is in fact a mixture of many varied disciplines some of which are listed below.
Product design is about all of these aspects. The role of design in modern business is more important than ever in our unpredictable and ever changing world. Product design is about exploring new ideas; about making your product stand out from the sea of alternatives; about making users love the product and everything it stands for, and about making your company love its own products because they’re cost effective to build and make profit!
There is so much that can be written about the role of product design, but hopefully this gives you an insight into some of the key elements. Go and talk to a design professional today, and see what they can do for your business.